Ordered on a Tuesday, arrived the following Wednesday. Longer than I expected for a London-based brand. The soap itself: no complaints. Consider a next-day option please.
The Original Japanese soap. Smell like yourself again.
The Original Japanese soap. Smell like yourself again.
The Japanese soap that removes the odour age brings, where no regular soap could.
Hug loved ones with full confidence
A quieter mind after every shower
Feel fresh and clean all day
Neutralises what regular soap covers
Only 22 packs left in this batch
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Nonenal Gone in 1 Use
60-Day Risk Free Trial
Nourishes Mature Skin
It genuinely removes the smell, not just covers it. Two weeks in and my grand-daughter hugs me longer than she has in years.
The scent no soap ever removed
After 60, your skin makes a scent that isn't sweat and isn't your perfume, and no shower rids of it. Its name is 2-Nonenal. It appears with hormonal change. You've smelled it on people you loved. You never wanted anyone to smell it on you.
You've tried three "gentle" body washes. You bought a fragrance that just fought with the scent underneath. You've showered twice, three times, four times a day. The pillowcase still tells the truth every morning. The scent that arrived at four in the afternoon last year now arrives at noon. Nobody says a word, and that silence is the loudest part.
Ineva doesn't cover the scent. Ineva removes it, at the source. Persimmon tannin (kaki Shibu) binds onenal chemically and neutralizes it on first wash. One bar. One job. Centuries of Japanese craft, in your hands.
The scent that ages you. Gone.
The scent your body starts making after 60 isn't dirt. It's a molecule called nonenal, the same one that gives forgotten clothing its "old" smell. Perfumes cover it for an hour. Ineva removes it for a day.
Persimmon tannin binds the nonenal molecule at the source. First wash. Every wash. Not a cover-up. A neutralisation.
✓ 89% of customers notice the change within 3 mornings.
✓ Works on skin, hair, and yes, the pillowcase.
Mature skin. Never dry. Never tight.
Most "deodorizing" soaps are aggressive. They strip. They dry. Your skin, thinner and more fragile after 60, becomes tight, itchy, uncomfortable.
Ineva doesn't strip. It hydrates. Persimmon tannin is combined with coconut oil, olive oil, glycerin, sucrose, sorbitol .Your skin comes out calmer, softer, protected. Not "less bad", actively better.
✓ Formulated for skin 60+ (thinner, more fragile).
✓ No synthetic fragrance, no parabens, no sulphates.
✓ Skin feels calmer, not tighter, after the first week.
Six ingredients. Nothing else.
Hold them close. Without a thought.
You used to hug your grandchildren longer. You used to sit closer at dinner. You used to breathe out without wondering if anyone breathed in.
Ineva gives that back. Not a promise, a daily reality. Freshness that lasts from the morning shower to the evening one. From the school pick-up to the bedtime story. The pillowcase, in the morning, smells only of the drawer.
✓ Freshness that lasts from morning to bedtime.
✓ The confidence to be held close again.
60 days. Or every penny back.
Trusted across the UK
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I'd noticed him keeping a bit of distance the last year or so. Nothing was said, of course. But you feel it. Three weeks with Ineva and he stayed in the hug at the door like when he was little. I still get a bit teary about it.
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For years I'd do that quick sniff of my collar before stepping out. Silly, really. Ineva sorted it in about ten days. I don't check anymore, and I hadn't realised how much energy that little thing took.
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I know that sounds odd. That faint stale smell my knits used to carry, even after a wash, it's just gone since Ineva. I put my green cardi back on yesterday from a week ago. Clean. Bit shocked, really.
Before your first wash
Will Ineva work on my mature skin?
Will Ineva work on my mature skin?
Yes. Ineva is designed for skin after 40. Free from synthetic fragrance, parabens and sulphates. Olive and coconut oils nourish and soothe. Safe on sensitive skin from the first wash.
Does Ineva have a fragrance?
Does Ineva have a fragrance?
No synthetic fragrance. Ineva has a subtle, clean scent from the natural persimmon tannin that fades within minutes of rinsing. You smell like you, at your freshest.
When and how do I use it?
When and how do I use it?
Once a day, in the shower or bath. Wet the amber bar, lather it in the mesh pouch for 60 seconds, then rinse. Focus on chest, back, neck and underarms, where nonenal accumulates most.
What makes Ineva different from regular soap?
What makes Ineva different from regular soap?
Regular soap cleans the surface. It cannot reach nonenal, the oil-based molecule your skin releases after 40 that causes the persistent aging odour. Ineva's persimmon tannin, an ingredient used in Japan for over 400 years, binds nonenal directly and neutralises it at the source.
Is it suitable for men too?
Is it suitable for men too?
Yes. Nonenal happens to men as well after 40. Same ritual works.
How long before I see real results?
How long before I see real results?
On your skin, the change happens with the first wash, persimmon tannin binds and neutralises nonenal on contact. On your clothes and bedding, where the scent has settled over months, full clearance takes about a week of daily use.
What is your return policy?
What is your return policy?
Full refund within 60 days of purchase, even if the bar is opened and used. Email support.ineva@gmail.com and we reply within 24 hours.
Customer Reviews
Overall rating: 4.8 / 5 from 56 reviews.
My grandson is nine. He used to hover in the hallway. Last Sunday he sat on the counter while I made the tea. Small thing. Not to me.
I love a good box and this one is almost too plain for gifting to a friend without adding a card. The soap itself is faultless. Consider a small ribbon at least.
I stopped wearing my navy cashmere jumper for eighteen months. It kept everything. Yesterday I took it out of the vacuum bag. Cashmere. Only cashmere. Ineva did that.
The taxi driver did not roll the window down when I got in. Small. I know. That was the moment I decided this was worth reordering.
My mother is ninety-one. I sat close on the settee last week and she leaned her head against my shoulder. She has not done that in six years. She said nothing about it. Neither did I.
I hosted the WI Christmas coffee morning. Fifteen women in my living room. Nobody drifted to the window this year. That is what I paid for. That is what I got.
The flushes I can manage. What arrived with them was a scent no perfume of mine could reach. Ineva reaches it. The flushes still come. The rest of the day is mine again.
I am the youngest of four sisters and the first to bring this up. I sent bars to all three. Two answered by text within a fortnight. The third rang me. She had cried.
My daughter-in-law is thirty-eight. She looked at the bar on the shelf and asked what it was. I gave her mine. I have ordered two more for myself. She keeps hers by her sink now, though she does not need it yet. She says it is 'in reserve'.
First dinner party in the new house. I moved around the room without thinking about how close I was to anyone. That has not been true for two years. Persimmon soap. Who knew.
I break out on nearly everything. I patch-tested on my forearm for a week before committing. Nothing. Two months later I use it head to toe. My skin is calmer, not louder.
The hairdresser noticed. She has done my hair for eleven years and she is the one who first said something, quietly, back in twenty-twenty-three. This morning she asked what I had changed. That mattered more than anything.
My best friend gave it to me on the day and said 'you'll thank me in a year'. It didn't take a year. I would give it now to any friend turning sixty.
I keep a small hand mirror in the car for parking. This morning I noticed my grandson had not turned his cheek when he kissed me at the school gate. I have been keeping that small mirror for three years. I did not need it today.
I was ready to be disappointed. It is twenty-seven pounds for a soap. I lathered wrists, forearms, chest. Rinsed. The scent that used to arrive around four in the afternoon was gone by lunch the next day. I have no idea why nobody sells this here.
The jumper I love had started to keep the scent between washes. I bin bagged three and started with Ineva. Two months later the same jumper came out of the drawer this morning smelling of the drawer. Nothing else.
The soap does what it says. Two things I would change. It softens on a wet dish quicker than my other bars, so a proper draining dish is a must. And I would like a story card in the box about the persimmon farm. Four stars, still reordering.
She is seventy-three and had convinced herself it was 'just what happens'. It isn't. She rang me from Wiltshire on the third day. We are now the sort of sisters who talk about soap.
My granddaughter used to squirm. I told myself she was just being three. She isn't three anymore and this year she stayed. I don't know the chemistry. I know the child. Two bars in and I won't be without it.
I mentioned Ineva to two friends at book club. Now four of us use it and the fifth has ordered. Nobody makes this conversation easy. Turns out you don't have to.
Nobody wanted to say anything. My daughter finally did, kindly. I tried three so-called gentle body washes and a fragrance that just made it worse. Ineva was the first thing that changed the pillowcase, not just covered it. First wash. I have reordered twice.
I bought this for my mother. She is eighty-two and set in her ways. She has not tried it yet. She is 'saving it'. Four stars because I want to know it works before I lose patience. Ask me again in a month.
My daughter lived in Kyoto for a decade. She told me about kakishibu ten years ago. Nobody sold it as a soap here. Ineva finally does. About time.
I love the bar. I would love a matching body lotion morning and night. I know this is not a review of what you sell, only what I wish you sold. Four stars is petty of me but I want you to know.
I would trade the mesh bag for a small ceramic dish. I know the mesh saves the bar. I still would trade. That is my one wish.
I received the wrong number of bars in my first order. Customer service replied inside four hours and shipped the missing one that afternoon. The soap deserves five stars. The fulfilment error takes it to four. The recovery brings it back up. Averaged.
He couldn't tell you what it was. He wouldn't have said either way. He came back from London last Thursday and told me the bed smelled like the guest room I keep for my sister. That is the compliment. The bar lasts about six weeks.
I would like to be able to buy three bars at once at the two-bar price. I understand the maths. I still want it. Four stars for the wish, not the soap.
The illustration on the box is beautiful. The typography inside the guide could be a size larger for those of us who read without glasses only reluctantly. Small note. Excellent product.
I kept the wrapper to check. Seven weeks morning use, four weeks evening use as well. The bar is smaller now but still doing the job. Twenty-seven pounds divided by fifty days is fair.
I was startled by how small the bar is when it arrived. Then I used it. Six weeks in and I am not startled anymore. Still, a larger bar option would help me commit to a subscription.
This is a critique of my expectations, not the product. I was expecting a fragrance and there is barely one. It removes the smell I wanted removed. It just doesn't add another. Four stars because I still wish I could carry a hint of something.
Menopause was the beginning of a longer conversation nobody continued. The scent that arrived in my early sixties was the loneliest part. Ineva is the first thing that addressed it directly instead of dressing it up. Grateful.
The scent-free element is the point. I know. I still want a matching hand cream that has the same restraint. I use E45 morning and evening and it does not match anything. Four stars because I want more of this, not less.
My best friend died in April. She would have loved this. She spent her last years apologising to nurses. I wish I had known then. I know now.
The Christmas cards this year were kinder. I did not expect that. I did not think about it until January when I noticed I had received three more than last year, and one from my brother, who does not send Christmas cards. He wrote a note. He does not do that either.
Everything I wear collects scent. Everything I sit near adds one. Ineva strips out the one thing I wanted stripped out and leaves the wood smoke and the lanolin alone. I like that it is not perfumed.
I swim three mornings a week. Public showers, close quarters, harsh lights. I used Ineva for a fortnight before I noticed the difference: I stopped rushing to dress. The bar is small. It lasts.
I spent thirty years explaining to families that the scent they were smelling wasn't neglect and wasn't anyone's fault. I wish I had had this to hand out. Persimmon tannin removes it. Perfumes only cover it. That difference matters.